News & Updates

DRTV News

The one stop location for all direct response related industry news! Here you can expect to get updates on upcoming projects, products and campaigns. Stay in touch with the rapidly evolving DR industry and never skip a beat!

Product Rankings

For over fifteen years, Jordan Whitney, Inc., a Tustin, California-based research, consulting and publishing company, has been monitoring, ranking and critiquing direct response television commercials - both infomercials and short-form spot advertisements - as they appear on cable networks and select broadcast stations throughout the United States. Jordan Whitney is the independent “go-to” consulting firm for leading companies in the direct response television industry and retailers who wish to draw upon its extensive database of reviews and analysis of direct response commercials.

Response Magazine

Response Magazine is the definitive publication in direct response marketing. It provides targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV, radio, interactive TV, the Internet and all areas of DR print. Response, the only independent source of news and information in the market, is the industry leader in promoting the convergence of direct marketing methods. At the same time, Response delivers timely news and in-depth analysis specific to the needs of its readership.

Electronic Retailer

A rare variety of opportunity is delivered exclusively from Electronic Retailer magazine. Readers depend on the expert advice and in-depth coverage from key industry figures only offered in the pages of Electronic Retailer. Almost no other industry has enjoyed the level of sustained growth that direct response has experienced over the past few years. In 2004, direct response sales on television, the radio and the Internet were estimated to have grossed $296 billion, almost double digit growth over the prior year!

There isn’t an end in sight to this industry’s potential, as more and more consumers continue to embrace the power of direct response.

Trade Show Directory

The largest directory of trade fairs and business events brings you an exhaustive coverage of exhibitions, trade shows, expositions, conferences, and seminars for various industries worldwide. You can browse through the most comprehensive information on individual trade events worldwide, along with their event profile, organizer, exhibitor and visitor profile, venues and dates to plan your participation much in advance.

Pitchmen

Pitchmen follows the adventures of Billy Mays and Anthony "Sully" Sullivan, two of the most famous and successful pitchmen in history, as they search the world for inventions they believe they can take all the way to the big time. In each episode, this odd couple of pitchmen partners become potential dream merchants for the inventors they discover; most of whom have staked everything they own, and then some, on their inventions.

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